Friday, March 11, 2011

A day in the life of a vacant property stager

So, what does actually go into staging a property for sale?

I'm told all the time how much fun my job must be and how easy it would be to complete projects each and every time we go style a vacant property for sale.

Truth is, yes, it is a great deal of fun and we pretty much always have a great time doing what we do however the notion that home staging is an easy career choice is somewhat untrue.

The amount of time that has to be invested prior to the installation and after the installation is what most people don't see and this is the hard bit.

It is a creative process, and like any other creative career there are times when inspiration is hard and the output challenged by the brief (in this case the style, look and feel of the house) that you have been given.

Should a developer buy furniture to style a vacant display home???

One of the biggest competitors Shift by Design have in gaining new vacant property styling projects are developers who wish to buy their own furniture for their display home instead of renting stock for their marketing campaigns.

While I can completely understand their viewpoint, some furniture packages are quite inexpensive these days, there are many good reasons why renting stock is far smarter than buying outright.

In fact, there are 10 really good reasons why a builder, developer or property manager should look at renting rather than outright purchasing stock to stylishly present their property for sale.



 
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