Friday, March 11, 2011

A day in the life of a vacant property stager

So, what does actually go into staging a property for sale?

I'm told all the time how much fun my job must be and how easy it would be to complete projects each and every time we go style a vacant property for sale.

Truth is, yes, it is a great deal of fun and we pretty much always have a great time doing what we do however the notion that home staging is an easy career choice is somewhat untrue.

The amount of time that has to be invested prior to the installation and after the installation is what most people don't see and this is the hard bit.

It is a creative process, and like any other creative career there are times when inspiration is hard and the output challenged by the brief (in this case the style, look and feel of the house) that you have been given.

Should a developer buy furniture to style a vacant display home???

One of the biggest competitors Shift by Design have in gaining new vacant property styling projects are developers who wish to buy their own furniture for their display home instead of renting stock for their marketing campaigns.

While I can completely understand their viewpoint, some furniture packages are quite inexpensive these days, there are many good reasons why renting stock is far smarter than buying outright.

In fact, there are 10 really good reasons why a builder, developer or property manager should look at renting rather than outright purchasing stock to stylishly present their property for sale.



Sunday, February 13, 2011

Time flys as home staging grows

As a student of the online world, I should know better than to not post a blog for almost two months, but things at Shift by Design home staging have been flat out over December, January and February. For the first time we have had to knock back work or advise of a minimum two to three week delay in order to style vacant Tasmanian property for sale with our hire furniture. We hate knocking back work, but we were running out of time to prep jobs and get them installed as well as removing stock from properties that are selling quickly (and yes, for MORE!).

We have put together an enormous amount of properties over the last few months, so much so that we recently HAD to attend the Australian International Furniture Fair (AIFF) to try and acquire more stock to keep up demand.

Our most recent installations have been added to our home staging portfolio on the website, check it out and let me know your thoughts on how we are performing.

On other news we are still working hard on our other project called homestagershq.com. This site has attracted attention from home stagers all over Australia and the world, with US and Canadian stagers starting to join which is great to see.

So all is busy in the land of property presentation and we certainly hope it continues.

Cheers

Adam
 
Blog Information Profile for shiftbydesign