Images really do say a thousand words

We are all largely visual people. We process information based on what we see and make instant decisions on the basis of these images.

Preparing a house ready for sale is no different. The process of staging a home for sale means ensuring all the elements are in place (and that nothing is out of place!) and that the mental picture that potential buyers take away with them is something that emotionally convinces them to purchase your property...that is of course based on the fact you get people to the property.

Well, what stops people from inspecting a property? One thing that is vital in the marketing of your property for sale is the way your home is presented to the buying public. By this I mean how it is visually presented to those looking for property online or in the local real estate guide. The image of your property, whether it be an internal shot or an external shot, needs to be clear, an accurate representation of the property and focussed on a key selling proposition for the property. If the property has a view, incorporate some of the room that looks out onto the view in the photo. If the room has little natural light, ensure the blinds are all the way back or up. Buyers are sceptical of some photos that do not accurately show the property, especially when they inspect the property and cannot see what has been presented to them in the marketing.
The last thing a buyer wants is to have to climb a ten rung ladder like the photographer did to get that view of the river!

A lot of agents now engage professional photographers and this is good as the images are clean, crisp and generally focus on an interesting feature of the property. However if your agent is happy to take shots of your kitchen when the dishes are piled high (don't laugh, it happens!) and use these in your marketing campaign, don't be surprised if there are no enquiries (you should also question your agent if they are prepared to print these images or post them online).

A picture does say a thousand words, and it is the hook that draws buyers into your property when you are selling.

All projects completed by Shift by Design have high quality photos taken the minute the project is complete. It is the fresh approach that allows us to capture the moment and ensure that the images you use in your marketing reflect the property accurately.

For more information on property presentation tools to assist you sell your home, visit the Shift by Design website at http://www.shiftbydesign.com.au/.

Builders - do you stage your spec or display home??

Whether you are a builder, project manager or owner builder it makes sense to ensure you make your property as attractive as possible to perspective buyers when the time comes to list the property for sale.

You put time and effort into building the property (or even a series of properties in the one location) and so it adds up that if you are to get the best price for the property, you need to ensure it presents as well as possible.

With home buyers being more selective about the types of property they would consider buying to turn into their new home, builders need to look beyond getting the property to lock up and selling stage. They need to consider the emotions of the people inspecting the home when it is on the market, their needs and lifestyle aspirations and how they will function in the property once they commit to buying.

Shift by Design gives builders that edge through transforming your building into a home. Shift by Design are specialists in creating a lived in and warm feel to vacant properties in Tasmania. We use quality furnishings to style the property in the mood it was intended so that buyers can see how they would live and use their furniture in the property.

We can assist builders get the most value out of their marketing efforts by providing a display home instead of merely a vacant shell of a building, creating emotion and mood in the property for inspection. This is of particular benefit if you have built a series of villas or apartments on the one parcel of land. Having one of these properties styled for sale helps people visualise what the other properties could look like.

Shift by Design has flexible rental terms on everything from bedroom and loungeroom furniture through to rugs, linen, lamps and prop TVs! We can turn your property into someone's dream.

We can even provide paint colour recommendations for interiors and exteriors, provide assistance with the selction of tiles, benchtops, carpet colouring and textures and more should you need the help.

For more information on Shift by Design visit our website at http://www.shiftbydesign.com.au/