Home stagers are personally removed from the sale

I have only realised in the last few days that my own website was not looking as polished as it once was. It's a solid site that ranks well for my keywords but it wasn't until someone independent from my business recently reviewed the site and gave me constructive criticism that I realised what elements I was missing and the difference it made to users of my site.

While I am a home stager I also run a business called Shift Branding International which assists small business with search engine optimisation and usability on websites and it's not until you sometimes take a step back that you can see the bigger picture and what you are potentially missing out on.

It made me think that this is also reflected in selling a house. While you as the owner of the house are perfectly able to clean up and prepare a home for sale you will never see it the way a buyer does. Why? Because you have your owner blinkers on and you are too close to the home.

Getting a professional home stager or property stylist in to review your home does not suggest that your home is badly maintained and they are not out to criticise the style of your home or the way you live. A good home stager is looking for opportunities that you may not have seen to add more value to your home with the buyer.

Don't be frightened about having someone independent come through your home when you are thinking about selling. The property presenter is on your side and will help you achieve more in your sale, not pick faults with your furnishings.

So take that step back, take a deep breath and invite a home stager into your property if you are considering selling.

PS The Shift by Design website comments made to me recently where taken on board and implemented. Much like a staged home, I hope buyers now see extra value in the steps I have taken.